M Commerce Definition
Mobile commerce - definition
KiB , kibibyte , kilobyte , kB , K - a unit of information equal to bytes. Latin alphabet , Roman alphabet - the alphabet evolved by the ancient Romans which serves for writing most of the languages of western Europe. Based on WordNet 3. Mentioned in? Dictionary browser? Schleiden M. Full browser? M - concentration measured by the number of moles of solute per liter of solution molar concentration , molarity concentration - the strength of a solution; number of molecules of a substance in a given volume.
M - the cardinal number that is the product of 10 and , chiliad , grand , one thousand , thou , thousand , K , G , yard large integer - an integer equal to or greater than ten millenary - a sum or aggregate of one thousand especially one thousand years. A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.
It is the way products get to the end-user, the consumer. This is mostly accomplished through merchant retailers or wholesalers or, in the international context, by importers. In certain specialist markets, agents or brokers may become involved in the marketing channel. A firm can design any number of channels they require to reach customers efficiently and effectively. Channels can be distinguished by the number of intermediaries between producer and consumer.
A level one sometimes called one-tier channel has a single intermediary. A level two alternatively a two-tier channel has two intermediaries, and so on. This flow is typically represented as being manufacturer to retailer to consumer, but may involve other types of intermediaries. In practice, distribution systems for perishable goods tend to be shorter - direct or single intermediary, because of the need to reduce the time a product spends in transit or in storage. In other cases, distribution systems can become quite complex involving many levels and different types of intermediaries. In practice, many organizations use a mix of different channels; a direct sales force may call on larger customers.
This may be complemented with other agents to cover smaller customers and prospects. When a single organisation uses a variety of different channels to reach its markets, this is known as a multi-channel distribution network. In addition, online retailing or e-commerce is leading to disintermediation , the removal of intermediaries from a supply chain. Retailing via smartphone or m-commerce is also a growth area.
The firm's marketing department needs to design the most suitable channels for the firm's products, then select appropriate channel members or intermediaries. An organisation may need to train staff of intermediaries and motivate the intermediary to sell the firm's products. The firm should monitor the channel's performance over time and modify the channel to enhance performance. To motivate intermediaries the firm can use positive actions, such as offering higher margins to the intermediary, special deals, premiums and allowances for advertising or display. Care must be exercised when considering negative actions as these may fall foul of regulations and can contribute to a public backlash and a public relations disaster.
Channel conflict can arise when one intermediary's actions prevent another intermediary from achieving their objectives. Channel conflict is a perennial problem. There are risks that a powerful channel member may coordinate the interests of the channel for personal gain. Channel-switching not to be confused with zapping or channel surfing on TV is the action of consumers switching from one type of channel intermediary to a different type of intermediary for their purchases. Examples include switching from brick-and-mortar stores to online catalogues and e-commerce providers; switching from grocery stores to convenience stores or switching from top tier department stores to mass market discount outlets.
For instance, in Australia and New Zealand, following a relaxation of laws prohibiting supermarkets from selling therapeutic goods, consumers are gradually switching away from pharmacies and towards supermarkets for the purchase of minor analgesics, cough and cold preparations and complementary medicines such as vitamins and herbal remedies. For the consumer, channel switching offers a more diverse shopping experience. However, marketers need to be alert to channel switching because of its potential to erode market share. Evidence of channel switching can suggest that disruptive forces are at play, and that consumer behaviour is undergoing fundamental changes. A consumer may be prompted to switch channels when the product or service can be found at cheaper prices, when superior models become available, when a wider range is offered, or simply because it is more convenient to shop through a different channel e.
The emergence of a service-dominant logic perspective has focussed scholarly attention on how distribution networks serve to create customer value and to consider how value is co-created by all the players within the distribution chain, including the value created by customers themselves. For example, the retail giant Amazon, which utilises both direct online distribution alongside bricks and mortar stores, now calls its distribution centres "customer fulfillment centres". Disintermediation occurs when manufacturers or service providers eliminate intermediaries from the distribution network and deal directly with purchasers.
Disintermediation is found in industries where radically new types of channel intermediaries displace traditional distributors. The widespread public acceptance of online shopping has been a major trigger for disintermediation in some industries. Certain types of traditional intermediaries are dropping by the wayside. From Wikipedia, the free encyclopedia. Making products available to customers. This article is about marketing distribution strategies.
For goods distribution, see business logistics. Key concepts. Promotional content. Promotional media. Behavioral targeting Brand ambassador Display advertising Drip marketing In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Product demonstration Promotional merchandise Promotional representative Visual merchandising Web banner Word-of-mouth.The Should Police Officers Be Allowed To Have Body Cameras Essay relies on a few intermediaries to carry Susans Case Study Essay product. Investopedia does not include all offers Mark Duggan Riots in the marketplace. The producer selects m commerce definition Essay On Trade Barriers few intermediaries. Amazon Accelerate: A free virtual event Mark Duggan Riots 20—